London-based graphic designer Emily Schofield realised that her interests in fiction, contemporary culture, art and politics didn’t have to exist separately from her design practice. Her beautifully, crisp portfolio of work spans print, digital design and art direction demonstrating a delicate balance between creative expression and logical functionality. Speaking to It’s Nice That, Emily explains that in her creative process, “I need to be able to express something with my designs but when you become too focused on style and expression you often lose the bigger picture,” she says. “I only find meaning in my work when I see its larger role in society — whether that’s functionality, or an ability to provoke reaction, or simply to communicate a message”.
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Source: itsnicethat