Graphic design, branding, and web design by Lundgren+Lindqvist for Enter Arkitektur, a Swedish architectural practice.
Enter Arkitektur is a Swedish architectural firm with a history dating back to the 1950s. The company works on a variety of commissioned projects ranging from private housing projects to public buildings. After a long period of expanding and structural changes, it was time for a re-branding of the existing visual identity. Graphic design studio Lundgren+Lindqvist was asked to work on a new brand identity that reflects both Enter Arkitektur’s past and more importantly, the future of the architectural practice.
After extensive surveys with employees and clients, Lundgren+Lindqvist’s creative team had outlined the key features for the redesign of the visual identity. Over the years, the client had grown to like the arrow, which became the brand mark for quite some time. Based on this insight, the designers explored different ways of designing or incorporating an arrow in the identity. The result of the successful re-branding can be seen below. To learn more about the project or if you want to see more of Lundgren+Lindqvist’s creative work, just have a look at their website.
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The post Enter Arkitektur—Brand Identity by Lundgren+Lindqvist appeared first on WE AND THE COLOR.