Energy drinks deliver a jolt to your system, like scoring a 1up mushroom or a fireball while playing Super Mario, but the packaging often leaves a lot to be desired. Jhonatan Ayala’s Mario Pixel Collection is a welcome jolt to your eyeballs, before you even take a drink from the can.
The idea is that with Mario always on the run, rescuing the Princess, he needs an energy boost, which he can get in these drinks. Each gives him a different power-up in his quest to beat Bowser and save his lady. This packaging design would certainly sell more Red Bull to gamers everywhere!
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Source: designfaves.com