Frankfurt am Main – City Identity Design Concept by Gregor Ivanusic

A modern identity design concept created by Gregor Ivanusic for the city of Frankfurt am Main.

As an extensive design study, Gregor Ivanusic has developed a new visual identity concept for the city of Frankfurt am Main. Located in the heart of Germany, the city is the financial center of Europe. Gregor’s goal was to create a design solution that emphasizes both the city’s historical and contemporary significance in terms of finance, economy, and tourism as well as cultural and social life. Feel free to get more information below the following image.

Frankfurt am Main – city identity redesign concept by Gregor Ivanusic.
Frankfurt am Main – city identity redesign concept by Gregor Ivanusic.

Gregor Ivanusic has transformed the original coat of arms (the symbol of a sublime eagle) into a modern and greatly reduced, graphical logo version. He put much effort into the simplicity of all corporate identity materials. His sophisticated identity concept represents the idea of a strong, friendly, and forward thinking city. Lots of the branding materials can be found below.

For those of you who want to see more of Gregor Ivanusic’s graphic work, please have a look at his portfolio on Behance. His body of work includes a wide range of logo designs, brand identities, packaging solutions, and other graphic design projects.

Coat of arms – before and after.
Coat of arms – before and after.
Logo versions.
Logo versions.
Printed collateral.
Printed collateral.
Uniform identity materials.
Uniform identity materials.
Folder and letterheads.
Folder and letterheads.
Stationery
Stationery
Business cards
Business cards
Brochures
Brochures
Packaging
Packaging
Flag with logo
Flag with logo
City map for tourists.
A simple city map for tourists.
Website
Website

All images © by Gregor Ivanusic.

The post Frankfurt am Main – City Identity Design Concept by Gregor Ivanusic appeared first on WE AND THE COLOR.

Source: weandthecolor.com

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