Friends Told This Guy He’d Attract More Women If He Shaved His Beard So He A/B Tested It On Tinder

Ah, Tinder, what a place! Where else can you find so many hilarious personal profiles? However, the app can be used for more than just hooking up. This guy, for example, made a comprehensive study using it, and it’s more serious than your thesis. And what was the important question he sought an answer to? Did women within 50 miles of his surrounding area prefer him with or without a beard? You know, the important stuff.


“For this study to work, I needed to reduce any bias unrelated to the beard. So to start, I took five pictures of myself with my beard in different settings with different outfits. For the purposes of anonymity (and my own amusement), I have blurred out my face and eyes in the below pictures:”

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“The above photographs represent the different types of images that I felt could increase my odds of a match (and therefore increase my data pool). They include a business casual image, an image with an animal, an active image, and a social image. My friend, depicted in the social image, helped with the image capture and photo selection.”

“Once we finished creating the first set of images, I proceeded to shave my beard completely. We then captured the second set of images with the same outfits and same positions, but without the beard:”

“The above images represent our best attempt to recreate the initial images without the beard. This process was way more difficult than we originally envisioned and some of the non-beard images have slight variations from the beard images. Overall, the similarities were great enough that we felt the study could proceed.

The next step was to create two semi-identical dating profiles. I chose Tinder for running this experiment due to its relatively quick swipe rate and relatively high population. The profiles were relatively barebone, including a short description, age, and occupation.

In order to run both accounts simultaneously, I installed an application called Parallel Space which creates a separate environment for duplicating applications.  The free version of Tinder limits each profile to 100 swipes every twelve hours – a perfect way to control my sample sizes.

For five days (Sunday night – Friday night), every 12 hours I would open one profile, swipe right 100 times consecutively, then open the other profile and do it again. Each evening, I would add each match to an excel spreadsheet with additional available data.”


“First, let’s start with the overall results. What do the dating women of Tinder statistically prefer to see on my face: Beard or No Beard?”

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“The vast majority of the matches I received (64 out of 94) were on the bearded profile. These results do not shock me in the least. I have never been able to pull off a clean-shaven look and I have a glorious red beard that is a shame to lose. Where things get fun is in the breakdowns:”

“The age distribution interests me because it appears to follow a normal distribution centered around 28 (with a single spike around 32 or 33). Given that I am 31, it tells me that women on Tinder tend to be, on average, younger, or that the distribution of women interested in me tends to be younger. Either way, the distributions between the two are roughly the same and therefore provide little data on preferences by age.”

“I had not originally planned to create a date chart, but I kept the data as a means of tracking inputs. When I started feeling a drop-off in overall matches, I checked back on my dates to discover that a large portion of the matches came soon after I created the account (since I created the account Sunday night, Monday was my first day of matching).

The early spike leads me to believe that higher visibility is given to recently created accounts, but only for a very short period of time. This is likely to increase interest in new users. I have also been told that making changes to an account will increase the match rate, but I have yet to test this theory.”

“Finally, the largest disparity: race. Now as a caveat, I had to make a few generalizations when taking down the data for this category. Tinder does not have a race option and the only women who indicated race were the ones who were tired of being asked. Thus, there may be some minor errors in the race category where a person was listed as one race incorrectly.

That said, there was a huge drop-off in the match rates of white women between beard and no beard.  The beard profile generally received twice as many matches from white women as the non-beard profile. While small decreases appeared for non-white women, the results were not large enough to be statistically significant, especially given the likely errors in data capture.

There was a little bit of overlap between the two profiles where the same woman matched on both. Only a few of the women who matched both profiles actually realized that they were both the same person. The ones who did generally found the whole thing amusing once I explained my experiment.

I also had a problem with data degradation caused by women unmatching my profile before the data could be recorded. Whether this was because they saw both profiles and felt like there was something fishy or because they removed Tinder I may never know.”


I look better in a beard. Sorry, that was a personal conclusion. The conclusion of the study is that the beard attracts more initial interest than the absence of a beard, especially for white women.

One caveat is that every Asian woman I messaged on Tinder told me that they preferred the clean-shaven look to the beard look. When told about the initial findings of the study, they stuck firmly to their preference of no beard over the beard.

People had a lot to say about his study


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