I know it’s a joke and I don’t care. The McDonald’s “Frork” promotion can go frork itself and take the entirety of global mega meta “humor” and internet-baiting product design with it. The Frork, for those underprivileged consumers without ready access to a particularly jokey Micky D’s franchise, is a rubber fork with fries for tines. That’s it. That’s literally it.
Its supposed purpose is to help you swipe up sandwich detritus more neatly, ignoring the greasy fact of having to squish greasy fries into the rubbery handle, which will soon also be greasy once you chew through your first tines and have to repeat the greasy process. It invents a need, delivers on the need poorly, and requires shifted user behavior for no reason.
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I know it’s a joke and I don’t care because for fuck’s sake if you need schtick and gimmick to get people pumped about adding “crafted” “food” to the standard garbage menu of the largest food chain on the planet maybe there are other problems afoot.
The design of this thing supposes that it makes more sense to use your hands to cram greasy things into tight places to create a tool than to use the same greasy things as the tool they already are. OBESITY AND STARVATION AND FULL LANDFILLS ARE REAL ISSUES EXACERBATED BY YOUR GOD AWFUL COMPANY AND THIS IS HOW YOU USE YOUR DESIGN AND MARKETING TEAMS? I hate this thing like it kicked my dog, and got it greasy.
As food gimmicks go, this feels like an April Fool’s leftover that they should have just saved for next year. Why are you marketing your processed version of gourmet food with an As-Seen-On-TV style ad? WHY? I’ll concede that a five year old would probably enjoy using this, and for that I’d rank it just below the impossible to clean color-changing curly straws I got in my cereal box before I was ready for Chex Quest. Are you happy, soulless McDesigner? I’m not. Now stop it forever.
Source: core77