Game of Thrones announced its return to the battlefield in an impressive display of social media stunt prowess earlier today.
A crew on Facebook Live placed a solid chunk of ice containing the release date on a pedestal next to a flamethrower. “Type ‘FIRE’ in the comments to reveal the #GoTS7 premiere date,” they instructed fans, and with each new comment they blasted the ice with fire. At the end of the 11-minute video, the date was revealed…
Listen beautiful relax classics on our Youtube channel.
As if that wasn’t enough hype, the team dropped an animated short film of all the different house sigils, overlaid with quotes from major Season 7 players. In case you forgot what a tenuous position we left Jon Snow, Daenerys Targaryen, Cersi Lannister and the rest in, it all comes flooding back—fast.
Season 7 will have seven episodes, down from the usual 10, while Season 8 will have only six. A miniseries, potentially based on A Song of Ice And Fire author George R.R. Martin’s short story collection, Tales of Dunk and Egg, is also being considered by HBO.
Game of Thrones returns Sunday, July 16 at 9 PM EST.
To begin getting the gears of Westerosi politics grinding back to life, check out our extensive coverage of the art of Game of Thrones below.
[Exclusive] How ‘Game of Thrones’ Built Its Biggest Dragon
The ‘Game of Thrones’ Google Map Makes Navigating Westeros a Breeze
I Spent 4/20 at a ‘Game of Thrones’ Art Party
These Hodor Door Stops Have Us Sobbing
Witness the Lengths ‘Game of Thrones’ Will Go for Killer VFX
Brutal ‘Game of Thrones’ Moments Are Charming as GIFs
How ‘Game of Thrones’ VFX Artists Pulled Off the Most Explosive Season Yet
How a Small Animation Company Created Game of Thrones’ Greatest Battle Scene
Here’s How Filmmakers Pulled GoT’s “Battle of the Bastards” Off
Inside Last Night’s Brutal ‘Game of Thrones’ Chase Scene
‘Hold the Door’ Game of Thrones Director Made a Children’s Book for Adults