Grey London has rebranded as Valenstein & Fatt and created a new identity that acknowledges the Jewish founders of the company. Grey was founded in New York in 1917 by Lawrence Valenstein and Arthur Fatt, who named the company after the colour of the wallpaper in their office, rather than reveal their Jewish heritage amid rife anti-semitism. The rebrand of the London office will last for 100 days and marks the start of a commitment to diversity with the publication of a five-point strategy that asks “Is diversity adland’s least effective campaign?”
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Source: itsnicethat