A couple of days ago, Gucci launched a new Instagram account, @guccibeauty.
Instead of glamorous models and product shots, every post is a mini art-history lesson, all coming together in an easily digestible, scroll-friendly way.
“Beauty represents an ideal of each place and era, a style that the artist felt was worth preserving,” a statement on Gucci’s website. “Sometimes it meant high hairlines and high collars, like Elizabethan England, but it can also be native woman’s simple blouse from a 1876 portrait by painter Felipe Santiago Gutierrez, one of the first international Mexican artists.”
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What is clear from the project is that Gucci creative director Alessandro Michele is committed to highlighting all kinds of art, and contextualizing pieces for modern eyes. Helping him is a group of critics, journalists, and artists — including Tatiana Berg, Britt Julious, Larissa Pham, and Antwaun Sargent — who are writing the captions for each post, which are edited by Kyle Chayka.
We already talked about Gucci Gucci Fashion Show and the featuring with automotive firm FIAT.
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Title: Portraits of two women, 1950
Author: Lois Mailou Jones Private Collection ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Nearly every moment of #LoisMailouJones’s life was captured and shared through her paintings.
Her style traversed the aesthetic landscape, first mimicking the work of the post-Impressionists
and then drawing from the rich colors and symbols of Africa and Haiti, where she often traveled.
In her portraits, Jones was known for her ability to capture the rich complexities of black skin
tones, rendering her subjects (often her friends or students from Howard University, where she taught) as near three-dimensional figures. Styled in feminine blouses with red lips and curled hair, Jones manages to capture each woman’s beauty in this 1950 painting’s tight headshots. Jones suggests a familiarity and bond between the two only found
through family or friendship. #GucciBeauty — @britticisms
Lois Mailou Jones Pierre-Noel Trust
A post shared by Gucci Beauty (@guccibeauty) on Sep 17, 2018 at 4:56am PDT
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