Publishers Visual Editions are a creative studio and joint personality that encompass rigour. It’s founders, Anna Gerber and Britt Iversen didn’t exactly form under the usual pretence of creatively led duos. Anna was a lecturer at the Royal College of Art, Britt worked in advertising at Mother, but the pair didn’t meet in a professional capacity, they met through their children. “Our kids went to quite an uptight nursery, lots of professional parents, we stuck out like sore thumbs,” they explain. From there, a mutual respect for each other grew. “We went out for dinner one night and were just talking how friends talk,” says Anna. “We realised we were so sick of talking and not doing. Our backgrounds were similar, we were not making, not testing, not reaching audiences. That was the beginning nugget of ‘wouldn’t it be cool if we published books that were only like this?’, and it just got out of control.”
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