Soft, pastel hues permeate Swedish photographer Hedvig Jenning’s work, whether it’s a fashion shoot for The Guardian or a body positivity series for Odda magazine. Her images are romantic and dreamy, but maintain a lighthearted tone due to subtle, humorous details. Hedvig grew up in a small village in rural Sweden where she spent her days watching films, reading magazines and listening to music. Popular culture played a pivotal role in getting her interested in photography and pursuing a creative career.
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