In the age comfort viewing for shows and films, where some are available with just a simple click on a streaming platform, there are a lot of original and exclusive shows on streaming platforms. Platform exclusives such as Stranger Things (Netflix) and Good Omens (Amazon Prime) are available, along with other fantastic recent additions. But even amidst the wide variety and choice of recent shows, why are people still opting for a rerun of old shows? The answer: comfort. Some watch it for the sake of nostalgia – a show they can turn back to when they want to relax, or want to avoid the pressure of social commentary on latest shows (also, spoilers). They can watch these shows at their own pace, and under no pressure at all.
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Matthew Ball comments on this phenomenon by pointing out what streaming sites such as Netflix are for – it isn’t for what they contain, but what they provide:
Matthew Ball, a US venture capitalist and sharp commentator on the streaming platforms, calls it “tonnage”. For him, the idea that it is “quality” driving the shift to streaming is a misconception. “Netflix’s biggest shows drove subscriber growth and branding, but most of its success comes from enabling audiences to easily watch large volumes of all types of content wherever they are, without fail, and at a low cost,” he says. “Netflix isn’t ‘hired’ for Stranger Things, but for entertainment at large.”
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