Hexarem – Branding by Simon Laliberté and Etienne Rochon

Graphic design and brand identity development by Simon Laliberté and Etienne Rochon for Hexarem.

The two Montreal, Canada based graphic designers, Simon Laliberté and Etienne Rochon were asked to develop a suitable brand identity for Hexarem, a company that offers a variety of financial services in a niche market. For the fifth anniversary of the company, Simon Laliberté and Etienne Rochon have created a new visual identity that reflects confidence, commitment, and reliability. Referring to hard-working ants, the logo is a stylization of an anthill, which was composed of the juxtaposition of the letter ‘H’. Furthermore, the designers have developed a modular and structured graphic system, which can be applied to all brand materials. A few images of the new Hexarem brand identity can be found below.

All images © by Simon Laliberté and Etienne Rochon. Do not hesitate to find more inspiring graphic design and branding projects on WE AND THE COLOR. It’s our aim to show you the most outstanding work of talented designers and leading studios from all over the world.

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Source: weandthecolor.com