Hey Studio Taps “Unconventional Culture” for Casa Montjüic’s Dynamic Visual Identity

The thing about Barcelona is there’s always something new popping up. It’s that energy that makes it feel like Los Angeles to me, only on a smaller scale that’s much easier to explore. Take for example this new visual identity from Hey Studio (probably the best design studio in the city) for Casa Montjüic, a multi-hyphenate space for creatives containing three different areas: a multi-purpose theater capable of hosting cinema screenings, plays, and intimate concerts; a music venue; and a restaurant featuring a seasonal menu and exquisite wines.

Hey Studio took inspiration from the ever-changing billboards of 19th century cinemas and music venues to match the energy of the unconventional culture. The result is a branding experience that’s bursting with life, both in the physical and digital worlds, with a vibrant color palette which brings the visual language into the 21st century.

Listen beautiful relax classics on our Youtube channel.

Love a flexible identity system that can do a lot of things with ease. And this color palette is super fun, making the space feel so contemporary. Huerco S. is playing a set on Sunday and Kyle and I just bought tickets, stoked to check out the space and go drink some natty wine 🥂

Hey Studio taps “unconventional culture” for Casa Montjüic's dynamic visual identity
Hey Studio taps “unconventional culture” for Casa Montjüic's dynamic visual identity


Source: thefoxisblack.com

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