Tom Bunker and Pete Sharp have collaborated on a high octane, futuristic animation for Nike China, as part of its Children’s Day campaign to get kids back into sports. Founded on an apparently rising trend in China for parents to inhibit their children from playing sports in fear of them hurting themselves, Wieden + Kennedy Shanghai commissioned four animated shorts and four sets of illustrated plasters, to encourage young people to wear their bandages as a “badge of honour”.
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Source: itsnicethat