One of my fondest memories of early design inspiration was receiving type catalogs from House Industries. In the mail. Like a physical object that I could admire, obsess over, and still to this day, maintain a collection of. I hope some of you readers remember these catalogs and/or still have some stored in your library, they were masterful examples of printing and typography.
Their work at this point is legendary so I’m thrilled to see they’re releasing a new book titled The Process is the Inspiration on May 30.
The Process is the Inspiration is a collection of helpful lessons, stories and case studies that demonstrate how you can transform obsessive curiosity into personally satisfying and successful work. If that’s not enough, there’s also plenty of over-intellectualized post-rationalization supported by hundreds of new images, our signature top-secret printing tricks, and thousands of Oxford commas. Most importantly, this book shows that there’s no sense in waiting for inspiration because inspiration is already waiting for you.
Couldn’t be more excited. This book almost feels overdue as they’ve been at this for over 25 years now and are still at the very top of their game with no signs of slowing down. Netflix needs to take note for their upcoming series Abstract, House Industries should obviously be a part of series 2!
You can pre-order The Process is the Inspiration by clicking here.