“I’ve coined the term ‘harmony nouveau’,” says Ali Godil, founder and creative director of House of Gül, a Portland based design consultancy that believes in creating socially conscious and beautiful work. “Think naturalism meets wabi sabi. It’s about free-flowing asymmetry combined with clean, negative space, and a grid system. There’s something special about a worldview that sees beauty in chaos, has an acceptance of the impermanence of nature’s course, but also understands the strength of human logic and reason.”
Listen beautiful relax classics on our Youtube channel.
Source: itsnicethat