“I’ve coined the term ‘harmony nouveau’,” says Ali Godil, founder and creative director of House of Gül, a Portland based design consultancy that believes in creating socially conscious and beautiful work. “Think naturalism meets wabi sabi. It’s about free-flowing asymmetry combined with clean, negative space, and a grid system. There’s something special about a worldview that sees beauty in chaos, has an acceptance of the impermanence of nature’s course, but also understands the strength of human logic and reason.”
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