Have you ever heard of Gudetama? He’s a character developed by Sanrio, the folks who brought us Hello Kitty. Believe it or not, Gudetama is an egg yolk, and he’s unbelievably popular in Japan.
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It just goes to show that there are no stupid concepts anymore. Gudetama’s popularity is a convergence of many factors, many of them exclusive to Japan, as explained by Vox. -via Viral Viral Videos
Source: neatorama