When we think about marshmallows in cereal, what comes to mind is Lucky Charms. But that is just one cereal that comes with marshmallows. The beginning of the idea goes back to 1938, when celebrity chef Malitta Jensen and Kellogg’s employee Mildred Day were brainstorming to come up with a new treat for the Camp Fire Girls. Inspired by popcorn balls, they mixed Rice Krispies with butter and melted marshmallows to create Rice Krispies Marshmallow Squares, which became a huge hit, especially when Kellogg’s put the recipe right on the cereal box.
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But it wasn’t until 1963 that General Mills took the lead by actually putting marshmallows into cereal boxes. The story involves Cheerios and Circus Peanuts and a process for dehydrating marshmallows so that they reconstitute in milk. Then we got Lucky Charms, Count Chocula, Frankenberry, and other cereals. Kellogg’s followed with Marshmallow Krispies and other cereals. And both companies have been fighting off accusations of feeding children nothing but sugar for breakfast, while raking in tons of money from people buying marshmallow-sweetened cereals ever since. Read how all that unfolded at Mel magazine. -via Digg
Source: neatorama