How the Harinacs Staple-less Stapler Works

I couldn’t tell what this object does just by looking at it:

It’s a Staple-less Stapler, made by Japanese manufacturer Harinacs, and it can fasten up to 10 sheets of paper.

I guessed it worked by crimping, but I was wrong. Instead, when you pull the trigger two things happen. The first is that a die cuts these shapes through the paper:

Then a little hinged lever inside does this:

Users can shred documents without needing a heavy-duty shredder, and of course you never need to buy staples.

The original commercial is entertaining, being narrated by a caffeinated man shouting the product’s virtues at you in Japanese…

…but for a better look at how it actually works, this short-and-sweet video is better:

Source: core77