Ikea partners with Hasselblad to offer more “inspiring” prints for its frames

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Traditionally, art bought from Ikea tended to sit at the bottom end of the creative scale, but the furniture company is looking to improve that reputation with its Hasselblad collaboration. In tune with recent efforts to work with external creative partners (such as the recently released Tom Dixon range), Ikea and the camera brand have released a collection of eight prints featuring pieces from the Hasselblad Masters Award collection, by seven respected photographers.

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Source: itsnicethat

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