With Instagram now banned in Russia, some 80 million users are unable to access the app. Thus Russian app developers Alexandr Tokarev and Ivan Semkin say they’re launching a sad (as in melancholy) alternative to the app this week, called Grustnogram.
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“Grustno” in Russian translates to “sad,” so the app is essentially called Sadgram.
Color photos are not accommodated, only black and white images. “Post sad pictures of yourself, show this to your sad friends, be sad together,” reads the app’s website.
Look closely, and you’ll notice that the heart button has been replaced with—what else?—a broken heart.