Every creative has been in several brainstorming sessions where great ideas emerged–but for some reason or other, the follow-through just never happened. Why, and how can you avoid this?
In this video, veteran industrial designer Michael DiTullo explains the intelligent system he’s devised for harvesting nebulous ideas into realizable next steps. “It’s important,” DiTullo says, “to create a bridge in between the generation of the idea and the development of a concept:”
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