During New York Fashion Week, artist Bjarne Melgaard staged “The Casual Pleasure of Disappointment” to accompany a new exhibit of his line of distressed, destroyed and deconstructed fashion.
During the event, Bjarne gave away his collection of designer clothes worth half a million dollars. People waited in line for hours for a chance to participate in the “purge,” and those who made it inside were allowed to take as much clothing as they could fit into a plastic bag over a period of five minutes, leading to scenes of frantic, dystopian consumerism.
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Creators was there to capture the highs and lows and reactions of those who attended, and interview Babak Radboy, Bjarne’s art director and collaborator, about the value of creating a disappointing consumerist experience.
The exhibit “The Causal Pleasure of Disappointment”, is open at Red Bull Arts New York until April 9th.
Source: vice.com