Just like clockwork, the end of the Halloween season means Christmas shopping is upon us. And every year, the John Lewis Christmas ad campaign sets the standard for holiday advertising that makes you go all verklempt inside. This year’s ad offers us a close encounter, a new friend, and an out-of-this-world experience. Science fiction meets Hallmark, as it were. A YouTube commenter sagged it, “Explain the plot of E.T in 2 mins. Oh, but make it set at Christmas.” His classmates are not going to believe this story when school starts again after the holidays. As many years as I have been posting John Lewis Christmas ads, I still don’t know what they sell.
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Source: neatorama