Joseph Melhuish’s illustrations and gifs are inspired by “glossy pop culture”

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Illustrator and designer Joe Melhuish describes his style as “glossy pop culture” mixed with “trashy irreverence”, which best describes the things he’s most inspired by as well: “Lots of serious graphic design and high-end fashion photography colliding with memes, pop culture and ephemeral tech,” he says.

It’s been a while since we last checked in with Joe and since then he’s been working for various commercial clients including Afisha magazine, Island Records and Big Dada among others. “My favourite recent project was probably a series of three little animations about worms. This was just a personal project, but probably some of the most fun I’ve had making work in a long time,” says Joe. “For me, it was important because it was a big injection of humour back into my work which is something that is packed into my sketchbooks, but for some reason wasn’t coming through in what I was making.”

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Source: itsnicethat

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