“The message that the City Hall wanted to spread around the city was that ‘diversity is the Pride of Madrid’, ‘freedom is the Pride of Madrid’, ‘rights are the Pride of Madrid’, and that ‘equality is the Pride of Madrid’," says Koln Studio of the brief for its recent campaign. The studio explored the concept through typography and developed a response that celebrated diversity and iconic typefaces of the 20th Century.
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Source: itsnicethat