Redesigning something complex is easy, but redesigning something simple can get painfully difficult to do well. Earlier this year Nendo committed to tackling one of the most ubiquitous desk accessories in existence – the rubber band. Their new cubic rubber band makes the commonly disposable item more precious, something you buy in a pack of 3, instead of 300, and keep around for years.
No more searching through a bowl of junk to find the rubber bands, these are self-supporting cubes that will make themselves known, and even look so slick you can have them displayed instead of hidden. You can find them on the Japanese retailer Marks for 1080 Yen (about $10) here.
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