Luxury brand presented as mass consumption’s logos

We can easily recognize fonts and colors as if they were universal symbols, almost religious signs.
In his last work Reilly, a Scottish graphic designer interested in luxury brands logos and their influence on society, questions our relationship with visual brand contents. He therefore makes fun of it, turning these elements into something else, at the opposite of their signification.
The result is surprising and very clever.

Images by Reilly
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Source: feeldesain