The team of Brand Brothers created a dynamic corporate identity based simple graphic design and typography for M Capital.
Our faithful readers may be familiar to the creative work of studio Brand Brothers. As the name suggests, they mostly do brand strategies, visual identities, basically all kinds of graphic design and branding projects.
The French studio was recently asked to help with a new corporate identity for M Capital, a real estate agency as well as independent private equity and debt company. With more than €510 million in assets under management on behalf of major institutional investors and more than 27,000 private investors, they have become one of the leading private investors in the French market. Feel free to read more below the following image.
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Focusing on the mantra of “Amplifying the extraordinary”, studio Brand Brothers’ aim was to create something far away from the classic aesthetics of financial companies. Their graphic designers came up with a typographic identity based on clarity and radicality. The stable and structured typographical design of the logo reveals some oddities to give the corporate identity a certain dose of uniqueness. Furthermore, they mixed it up with bright colors to offer strong contrasts and variations. Through a play of scales, the ‘M’ monogram illustrates the promise of growth and progress. Furthermore, this solution allows an infinite arrange of graphic patterns. Just see it for yourself. You can find more branding and graphic design projects by studio Brand Brothers at WE AND THE COLOR or on their website.