Mainframe turns the movements of recognisable objects on their head

Mainframelist

Motion graphics studio, Mainframe, has created an in-house project that is extremely visually pleasing. “We’ve nearly always got an ‘internal’ project of some sort on the go,” says Chris Hardcastle of Mainframe Manchester. “The usual story goes something like this, ‘we’re a bit quiet let’s start an internal project’. We think of something (we think is) amazing, we get excited but then a paying project comes along and the time luxury suddenly evaporates.” However, For Approval broke this cycle, allowing the designers to concentrate on “a simple achievable idea”, taking recognised objects, movements, and turning them on their head

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Source: itsnicethat

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