Close to 60 years since the Lego brick was first designed and developed, the Lego company is still building up on its massive cross-generational popularity as it prepares to open a giant brick playhouse, called Lego House. And what better place to put up the structure, a 12,000-square-meter building, than the beloved toy’s hometown of Billund in Denmark?
A handiwork of architect Bjarke Ingels and opening in September, the building is designed to pay homage to the enduring popularity of the product. “Lego House will be the only one of its kind in the world and it will remain so, because Billund is the home of Lego and this is where we will always be,” general manager Jesper Vilstrup told Reuters.
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Lego House will have a Lego store, four playgrounds, three restaurants, and a gallery that will exhibit Lego’s history as well as fan-made Lego figures. Lego House will “display everything the Lego brick can do,” Vilstrup said.
Source: designfaves.com