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Wed, 08/24/2022 – 15:08
In the mid-1970s Mitchell Syrop began to combine image and text to make short films and photographs, often in series or grids. In these works he also capitalized on neutral, open-ended advertising slogans, colloquial expressions, everyday clichés, and Bible references, which he formatted according to American typographic conventions. When considered together, the phrases “Watch It” and “Think It” take on an overbearing tone. By pairing them with a moving image of a woman dressed in an elegant skirt and blouse who walks toward the camera, takes a drink from the glass she holds as she looks at the viewer, then walks away, Syrop accentuates the ambiguities inherent in both text and image.