Graphic design and brand development by Savvy Agency for Mú, a traditional Italian ice cream shop.
Located in Lisbon, Portugal, Mú is a traditional Italian ice cream shop offering a wide range of flavors that are made exclusively with fresh fruit. Mú is a welcoming place where you can have fun while enjoying delicious ice cream. Savvy Agency has created a brand proposal inspired by the ice cream textures and the original Italian way to make it. The studio came up with some key visuals consisting of simple shapes in order to give the design a playful and traditional touch.
The use of diverse colors reflects the variety and freshness of the ingredients. Savvy Agency’s brand solution provides a fun, honest yet dynamic design. Just have a look below. For more, please visit the website of Savvy Agency.