It’s understandable to have unskippable ads on free-to-play mobile games. After all, that’s how they can earn money. But to have unskippable ads on a game that you paid for full price is not, and that’s what the NBA 2k series of games does for the last few years, with this year not being an exception.
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The ads usually turn up as part of a pre-game video, and while in previous years they’ve been for brands like Converse and the TV show Snowfall, this year it’s an Oculus Quest commercial that’s got fans upset.
Fans have been and continue to be pissed every time this happens, and if you’re wondering why, it’s because this is a full-priced video game, not a free-to-play mobile title. Folks have already paid in full for the game itself, then been fleeced at every turn to spend on microtransactions, and now have to sit through an ad as well? Get outta here.
In response to the uproar, the NBA 2k21 Twitter account posted an apology on the platform.
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