In a new brand video from the Hong Kong Ballet, swarms of brightly dressed ballet dancers demonstrate traditional techniques in a contemporary urban environment. The 40-year-old dance company underwent a dramatic rebrand in 2018 courtesy of Washington, D.C. based-agency Design Army, and the recent video builds on their new identity. Sporting a mix of classic tutus alongside contemporary sportswear, the dancers pas de deux across basketball courts and stroll en pointe through crosswalks to the remixed tune of Maurice Ravel’s Boléro. Find more moments of dancers in motion on the Hong Kong Ballet’s Youtube channel and take a peek behind the stage curtain on Instagram. (via Colossal Submissions)
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