For the first time since the company was founded in 1969, Nerf toys has unveiled a mascot. I’ll give you three seconds to guess their name. Okay, time’s up. It’s Murph. We don’t know yet if the full name is Murph Nerf, or if it’s just Murph for Nerf. The company hasn’t revealed whether Murph is male or female, but have chosen to use the pronouns they, them, and their.
Anyway, the character is a chunky human-shaped figure completely made of Nerf darts. The impression is almost like that of an anthropomorphized koosh ball. The company describes Murph as “a playful spirit and gifted athlete.” Murph will debut in online ads and TV commercials later this month. -via Boing Boing
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