Nike launch Makers’ Experience that enables fully customised trainers in under 90 minutes

Nike-makers-experience-itsnicethat-list

Nike have partnered with Wieden+Kennedy’s tech division The Lodge to facilitate a unique experience that enables customers to fully customise and create a pair of trainers in under 90 minutes. The premise of the project is to introduce a more personalised, live design experience to a consumer – similar to the relationship Nike have with their athletes. The experience has launched in their Nike By You Studio @ 45 Grand in New York.

Read more


Source: itsnicethat

Rating Nike launch Makers’ Experience that enables fully customised trainers in under 90 minutes is 5.0 / 5 Votes: 4
Please wait...
Loading...