Nike have partnered with Wieden+Kennedy’s tech division The Lodge to facilitate a unique experience that enables customers to fully customise and create a pair of trainers in under 90 minutes. The premise of the project is to introduce a more personalised, live design experience to a consumer – similar to the relationship Nike have with their athletes. The experience has launched in their Nike By You Studio @ 45 Grand in New York.
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Source: itsnicethat