If you are low on the daily inspiration this new Nike ad should do the trick. Their latest tribute to moms and how awesome they are in everything what they do already received numerous praise online from different women. To go with its first collection dedicated to exercising pregnant women and mothers, the sportswear company released a short ad capturing a quite challenging and transformative stage of women’s lives.
More than 20 women around the world were featured in the ad which might as well scream that motherhood is an ultramarathon and all moms are winning.
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Nike released an ad drawing relation between motherhood and athleticism
Image credits: nike
Wieden+Kenndy agaency in London released Nike’s latest ad following the launch of active maternity wear collection. As the sportswear brand has come up with a few tear-jerking, fist-clenching, I-can-do-this ads in the past, this one is not an exception. After Nike’s hiccup cutting pay of Allyson Felix, American track and field sprinter, after she gave birth, the brand had no other choice but to reconsider their policy concerning pregnant athletes. After Felix spoke out, Nike took a sharp turn to guarantee pay and for 18 months around pregnancy for their brand faces.
The sports clothing brand introduced a collection of maternity wear that features over 20 women
Image credits: nike
The minute long ad starts with a voice over asking “Can you be an athlete? You, pregnant. You, a mother. That depends. What is an athlete?” showing several different pregnant women as well as a mother pumping breast milk. Then it assures that ‘someone who moves, someone who gets it done, no matter what, someone who listens to her body’ is essentially an athlete.
What makes the ad really stand out it’s that it was directed via Zoom to comply with the safety measures of the global pandemic
Image credits: nike
We all know that doing anything during a global pandemic could be ten times more complicated and filming an ad is not an exception. This short ad was actually directed via Zoom in order to keep up with the health and safety measures. Nonetheless featured women managed to deliver over 22 hours of intimate footage shot by themselves or with the help of friends and family.
The ad also shows some of the world famous athletes and their kids
Image credits: nike
Image credits: nike
More than 20 women from different backgrounds participated in the ad showing how they balance pregnancy, motherhood and wellness. Mothers from United States, Singapore, France, Australia, Jamaica and other countries illustrated their power and strength during one of the probably most transformative periods of their lives – pregnancy, postpartum and early motherhood.
Future and current moms shared how they balance pregnancy, postpartum, and early motherhood
Image credits: nike
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Image credits: nike
The ad also features world well known female sport stars Serena Williams, Alex Morgan, Perri Edwards, Bianca Williams, Shelly-Ann Fraser-Pryce and Nia Ali — along with everyday female athletes nailing it at everyday parenting.
Image credits: nike
Image credits: nike
Creators behind the video also attempted to be as inclusive and as realistic as possible
Image credits: nike
Recently the world of advertising has witnessed a few attempts to realistically portray motherhood and all things related to it. A British babies’ accessory brand Tommee Tippee took up a challenge to “demystify the complex realities of feeding” with their ad and Frida Mom showcased their work on TV during the Golden Globe awards.
The “The Toughest Athletes” received a lot of praise and you can check it out in full here
Image credits: Nike
And here are some comments from people online and you can share yours at the end of the article
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