Nike’s latest self-lacing shoes are set to be its cheapest yet, priced at $350. The concept almost seems like something out of a movie, if you ask us! The shoes have a set of buttons, one to tighten the laces and one to loosen them.
As CEO Mark Parker described it: "We have a smart shoe designed for the perfect FIT and it’s a major step in advancing and connecting our digital transformation to product." CFO Andy Campion mentioned a spring timeframe for the launch of a "HyperAdapt in basketball," as well as its next-gen Air Max, the 720 with its tallest air sole ever.
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Image Credit: Nike