Nissan Unveils New "Japanese Futurism" Design Direction

It’s funny how these days, by doing something simple you’re doing something radical. This is especially true in automotive design, with seemingly every manufacturer cranking out crossover concepts with complicated, confusing surfacing.

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In contrast, Nissan’s designers have created an almost shockingly simple and clean form with their Max-Out concept, which is intended to illustrate the company’s new design direction. Here are the sketches and renders:

“The Nissan Max-Out is a convertible concept that aims to deliver a new driving experience with its superlative stability and comfort. Dynamic cornering and steering response are balanced with limited body roll to optimize driver and passenger comfort, creating a feeling of oneness with the car.”

“As a symbol of Nissan’s Japanese Futurism design approach, the Max-Out takes shape with clean lines and transforming illuminated elements inside and out to support and embellish the vehicle’s feeling of motion and tech.”

“The two-seater also features the unique ability to morph the seating, flattening into the floor to offer more interior space when desired, making it ideal for drivers with and without passengers.”

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And here’s the physical model they rolled out at their recent Nissan Futures showcase event this month:

At press time the Max-Out concept didn’t even have its own press release nor website; I’m not sure why Nissan’s playing it quiet with this one. I think if you’re going to do something this simple/radical, you really oughta get in there and own it.

Source: core77

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