Jorge Rodríguez-Gerada’s have created a new mural for the annual Festival Arts Urbains. Entitled “OUTSIGHT” the mural invites us to question the effects of children viewing their world through the ‘play’ symbol.
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The mural is situated on the side of a residential building in the Champagne quarter of Laon, France.
Gerada’s mural is 10m x 14m and was created using exterior latex paint. The mural portrays a child who is looking at the world through the symbol of the ‘play’ button. The tones that run across the face encompass many skin tones to depict the universal effects of social media, its algorithms and viral video. The goal with this mural is to talk about how children are seeing this world through a mobile phone from such a young age, as it becomes more evident that parents use the screen as a new pacifier, without considering the effects on a young developing mind. The piece invites us to reflect on this phenomenon and its impact on society. The mural was completed in one week.
For the last 2 years, the artist has focused on working on lines and movement, which allows him to play with various textures and techniques. This mural is another example of the unified aesthetic that the artist has developed in the last few years. Gerada’s murals now bridge together all of the artist’s directions, including his land-art works, sculptures and paintings.
The artist C215 and the City of Laon invited 16 international street artists to express themselves in the Champagne and Montreuil districts. 17 monumental murals and just as many different techniques have been brought together to create an exceptional event and unique works to discover and enjoy daily.
For the last 2 years, the artist has focused on working on lines and movement, which allows him to play with various textures and techniques. This mural is another example of the unified aesthetic that the artist has developed in the last few years. Gerada’s murals now bridge together all of the artist’s directions, including his land-art works, sculptures and paintings.
Jorge Rodríguez-Gerada is a contemporary Cuban-American artist based in Barcelona, Spain. He is internationally recognized for creating his works on a large scale in urban space, sometimes so large that they can be seen from space and photographed by satellite. He is recognized for using walls and streets as canvases and citizens as role models to create powerful works around the world.
Born in Cuba and raised in the United States, Jorge began his career in the early 1990s as one of the founding members of the Culture Jamming movement in New York. Since then, he has perfected his artistic direction as a muralist, sculptor and land art artist.
Scroll down below for more photos of the mural.
Photo credits: Mouad Aboulhana & Planet Air
Source: streetartnews.net