Bold and simple typography takes center stage in the package design campaigns that Ruiz + company has developed for Chocolat Factory, a company based near Barcelona. “Forcefulness, differentiation and brand personality,” is how the designers describe their concept.
Intending to distinguish their brand with their minimalist packaging, the chocolate bars feature sans-serif typography that is paired with a single colored background which references the type of cocoa that is used for each bar. A similarly typeset series of souvenir chocolates, all have a white background. Sold in the airports of the main Spanish cities, these packages are monochromatic except for the text of the city name which is boldly colored.
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According to the chocolatiers: we first eat the chocolate with our eyes.
Source: designfaves.com