The Pantone Color Institute has announced its Color of the Year for 2020: Pantone 19-4052 Classic Blue.
A timeless and enduring blue hue, PANTONE 19-4052 Classic Blue is elegant in its simplicity. Suggestive of the sky at dusk, the reassuring qualities of the thought-provoking PANTONE 19-4052 Classic Blue highlight our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.
Imprinted in our psyches as a restful color, PANTONE 19-4052 Classic Blue brings a sense of peace and tranquility to the human spirit, offering refuge. Aiding concentration and bringing laser like clarity, PANTONE 19-4052 Classic Blue re-centers our thoughts. A reflective blue tone, Classic Blue fosters resilience.
It’s a nice color, although way more conservative than their past choices. Classic blue is especially nice to see in nature. But “nice” never set the world on fire. Fast Company thinks it’s an awful choice. Dezeen thinks it should have been green. What’s your opinion?
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