Pentagram’s London Design Biennale identity envisages Darwin’s seven universal emotions as paper masks

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For its second edition, London Design Biennale has turned once again to Pentagram partner Domenic Lippa for its graphic identity. The 2018 festival taking over Somerset House will centre around the theme of Emotional States, exploring how design affects all aspects of our lives and influences “our very being, emotions and experiences”. Therefore the identity looked to convey human feelings, taking inspiration from Charles Darwin’s “seven universal emotions”: anger, fear, surprise, disgust, joy, sadness and contempt.

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Source: itsnicethat

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