Personalisation for the masses: Tom Dixon, Marcus Engman, Bethany Koby and Kirsty Emery discuss the future of design

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We’re living in a culture where everything we consume and interact with can be tailored to our personal needs, and this expectation for the customisation of our lives and surroundings has – in recent years – found its way to our possessions. But what does the rise of personalisation mean for design? How does it change our products and the design process behind them? Last night It’s Nice That and IKEA hosted The Future of Design: How Personalisation is on the rise for the mass audience, a panel discussion exploring the topic, featuring four experts in the field: Marcus Engman, Head of Design for IKEA; designer Tom Dixon; Technology Will Save Us co-founder Bethany Koby; and Unmade co-founder Kirsty Emery. Each has expertise from sectors spanning toys, fashion, furniture and product design, and exciting insights to share on where this rapidly changing market might be taking us next.

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Source: itsnicethat

Rating Personalisation for the masses: Tom Dixon, Marcus Engman, Bethany Koby and Kirsty Emery discuss the future of design is 5.0 / 5 Votes: 3
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