Photographer Ashley Armitage directs the first-ever shaving advert to feature female body hair

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It’s no secret that female product commercials tend to recycle the same, tired clichés. Shaving commercials feature women pointlessly shaving already hairless armpits and unrealistically stone-smooth legs. Chicago-based photographer, Ashley Armitage, has teamed up with Billie, a female-first shave and body brand, to produce the first ever advert to feature women’s body hair. Long overdue, the commercial sees girls reclaiming and celebrating natural beauty. Set to Princess Nokia’s “Tomboy”, Ashley describes her directional debut as “dreamy, playful and lighthearted”, and it appreciates women for what they are, rather than pushing them towards unrealistic, ridiculous ends.

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Source: itsnicethat

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