Plain packaging and health warnings on food and drink could cost companies hundreds of billions

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Plain packaging on food and drink, akin to that on tobacco products in many countries, could cost companies hundreds of billions of dollars, says a new report. The research by Brand Finance has analysed the possibility of brand censorship being imposed on alcohol as well as confectionery, savoury snacks, and sugary drinks, to combat diabetes, obesity, heart disease, and alcoholism.

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Source: itsnicethat

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