BREDA is a family founded watch label out of Dallas, Texas that focuses on high-quality, minimalist designs available at accessible prices. To mark their first big collaboration, they brought on the Los Angeles-based, husband-and-wife run Poketo, the lifestyle brand that creates and curates design-focused goods that are beloved by creatives. The partnership has resulted in the limited edition Poketo for BREDA Spectra Watch that “explores primary color and the study of color energy.”
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The unisex design features a black stitchless leather band, casing, and face with the hour (blue) and minute (yellow) hands popping in bright color, a design choice that perfectly reflects Poketo’s colorful aesthetic.
At a reasonable $90, the limited edition of 80 will probably sell out fast but it’s currently available here. And if you buy one of the 80 watches, you get to choose between two Poketo-designed gift packaging options featuring their playful, colorful graphics.