Polestar’s Arctic Circle Is Literally the Coolest Automotive Showroom on Earth

Polestar’s Arctic Circle Is Literally the Coolest Automotive Showroom on Earth

From day one, Polestar has made a concerted effort to stand out among the competitively crowded EV segment. The brand’s stable of minimalist-modern vehicles have silently blazed their own aesthetic route; each Polestar model is easily identifiable even at a glance from the herds of similarly sculpted silhouettes of other brands, electric or otherwise. Add Polestar’s commitment toward achieving closed circle sustainability and engineering industry-leading safety, and you’ve got one of the most compelling automotive brands associated with the future of electric vehicles.

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Polestar Space in Arctic Circle, a cube shaped building completely made of ice and snow.

Polestar’s effort to stand from the crowd has also been expressed with numerous projects distinct, yet complementary to the brand. Last year Polestar commissioned artist Thijs Biersteker to help lead in the creation of the interactive We Harvest Wind, an installation inspired by Polestar’s LCA (Life Cycle Assessment) data spotlighting “information about emissions from materials production, manufacturing, how the type of electricity used when charging affects use phase emissions, and so on.” Suffice to say, the brand isn’t hesitant to use design in a multitude of mediums to further communicate the values and motivations behind their ethos.

While Biersteker’s kinetic polymer sculpture might be perceived more as a conceptual exercise, the brand’s latest showroom doesn’t require all too much explanation. It’s simply cool. Cold even.

Polestar car parked in showroom's snow constructed entrance.

Polestar logo carved into snow/ice building facade.

Constructed in Rovaniemi, Finland by Frozen Innovation in a collaborative effort between Polestar and the Arctic Design Week, the Polestar Space stands as a 12-meter-high cube with 2-meter-thick walls of ice, an Arctic Circle showroom supplemented by ice sculptures of Polestar parts carved by local artists. You can even take a car out on a test drive around an Arctic Circle course.

All-black Arctic Test Drive signage against snowy landscape backdrop.

Lone electric truck delivering blocks of ice and snow driving across snowy Arctic Forest highway.

The city of Rovaniemi is known for its wonderful design. We wanted to honor this by creating a beautiful work that was inspired by our brand’s minimalistic and pure design language. The choice of building material was easy due to the location and our desire to use circular materials: of course, it had to be built from snow.

– Polestar Finland’s Marketing Manager Martin Österberg

One of numerous giant blocks of ice being transported to help build Polestar Spaces structure.

Numerous giant blocks of ice stored to for use to build Polestar Spaces structure.

Despite its rectilinear architecture, the Polestar Space was conceived as the epitome of circular material design, built with snow and ice, materials in great abundance in the city located just 6 miles south of the Arctic Circle. The Snow Space took approximately 20 days to build with 3,000 cubic meters of snow sourced and transported by electric trucks from the nearby Ounasvaara ski resort.

Details of Polestar automotive parts carved from ice.

Details of Polestar automotive parts/tire carved from ice.

Details of Polestar automotive parts carved from ice.

While Polestar could conceivably close the loop by simply allowing the Snow Space to slowly merge back into the snowy landscape, the showroom is planned to be deconstructed and returned to grace the landscape from where it was sourced after the Arctic Circle Space closes its polar doors in late February.

Source: design-milk

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